9th Sep 2013

5 Tips for Online Jewelry Shopping

If someone told me five years ago that I’d be buying jewelry online, I would have thought you were nuts! “No way!” I would have said, “I need to try it on, feel the weight of the piece on my body, and see if it’s perfect for me or not.” Well times have changed, darlin’, and if I didn’t shop for jewelry online, I’d be missing out on a wealth of sparkling opportunities! In fact, some of my favorite acquisitions have been those that I bought on the Internet. Who would of thought?!?

So assuming that you, too, are scouring the web to find that ideal ring for your sister’s wedding or a necklace to go with your green sundress, I’ve got some tips for you. Here are my top five recommendations for successful online jewelry shopping, highlighted with fabulous pieces from Rock of Eden, a very cool and relatively new online jewelry shop.

1. Know your personal style!

This may sounds like an odd piece of advice, but I think it’s the cornerstone for every purchase you make, from your jewelry to your dishes. I’ve been a successful wardrobe consultant and personal shopper in the San Francisco Bay Area for 15 years now, and I think this point is of the upmost importance. You need to really get to know yourself and what makes your heart sing. Are you a romantic at heart, with a penchant for antiques and lace? Well then you might love a pair of earrings like these. (Important note: vintage pieces are fabulous for mixing with almost every personal style! Once you start looking, you’ll be amazed at the variety of designs!)

vinatge dancing cameo earrings
Or perhaps you’re more of a rocker chic? Then this necklace might be right up your alley.

rock of eden silver and black rhodium spike necklace

If you really clarify your style and personal aesthetic, you can quickly scan through pages upon pages of jewelry and your eye will become expertly trained to focus on an item that may be just right for you. In my years of experience, I’ve found that most people fall into one of six personal jewelry styles: the lady who lunches, the boehemian, the rock star, the minimalist, the romantic, and the trendy gal. For more information on this, check out my Jewelry Box Basics series. I think you might like it! And here’s a rule that I never want you to break…ready for it?? ONLY buy what you l-o-v-e. Period. No exceptions.

2. Think about the scale of the jewelry

Scale? Right…you may not have thought about this before. What I’m talking about is how large or small a piece is, and how it will relate to you and your body — your height, size, and your features. For instance, if you’re 5 feet tall and a size 4, then the natural scale of jewelry that will look inherent on you will be much smaller than a gal who’s 5’9″ and size 14. By inherent, I meant that this scale of jewelry will look most natural and complementary on you.

But rules are made to be broken, right? If you do something that’s the opposite of your natural scale, then it creates a more dramatic effect. Think about that 5 foot tall woman wearing an oversized necklace. Drama, right? And don’t just think about your height and size, but pay attention to the size of your facial features as well. Do you have big, beautiful eyes? A tiny nose? All these features factor in your decisions on scale. Case and point would be in selecting the best size of hoop earrings for you. What would complement you and create the visual image you’re going for? Smaller, dime sized hoops, or large ones the size of bracelets? Think about it!


What size would be right for you?

What size would be right for you?

3. Decide what metal colors look best on you

There’s silver, gold, rose gold and copper, just to name some of the metal options out there. What’s best for you? To determine this, consider your personal coloring. Take a look at the skin on the inside of your wrist. Does is have a pink undertone? This would be a cool skin tone. More of a yellow undertone? Then you’re on the warm side. If you’re not sure, then compare your skin to some of your friends. I think you’ll figure it out pretty quickly. And remember, you might be in the middle, which would be neutral.

Also take into account your hair. Black, silver, and ashe blond are all cool, whereas golden blond and many browns are on the warm side. Similarly with your eyes, icy blue and cool greens are cooler than olive green or reddish-brown. If your personal coloring is mostly cool, then you’ll look best in silver, white gold, and gunmetal. Warmer skin tones are flattered by yellow gold, bronze and copper. Those with mixed personal coloring or neutral tones, can mix their metals and really get creative. Here’s a great example of a mixed metal ring.

rock of eden three tone ring
4. Consider your budget

I know, I know…boring, right? Perhaps, but it’s important to face the facts. You may have champagne tastes on a beer budget, but that’s OK! (I’m an expert at this!) One of the great things about jewelry is that you can mix price points and still look totally stylish. Let’s say you were on the hunt for the perfect little silver cuff to stack with some of the bracelets you already own. You know that you want it skinny, you know that you want it in a cool metal tone, and you know you want it a fairly simple design. Great. So you’re searching around the site, and you find two great options, at two different price points.


Option #1

Option #1


Option #2

Option #2

One is $90, and the other is $2300. Do they both satisfy the parameters of what you were looking for? Definitely! Will they both give a similar look when stacked with your bracelets? Pretty much. So here’s where you really have to have a reality check on what you can afford. Don’t only think about the number in your check register, but think about cost-per-wear. By this, I mean how often will you wear it? The more you wear it, the more the cost goes down. Say what? OK, think of it this way, if you wear the expensive bracelet every day for 10 years, then that was a pretty darn good investment, pennies per wear. But if you wear the less expensive one only once, then that was a pretty pricey mistake. So really think about it, because often times the more expensive piece will be the best investment in the long run. Be realistic and think long-term, because I want you to love and enjoy what you buy!

5. Make sure that you can return your purchase

I know that we all try to make the best choices possible when it comes to online shopping, but we all make mistakes. Before committing to an online purchase, make sure that you are able to return the item if it doesn’t work out. And read the small print. If you need to get something back in 3 days, then be mindful of that.

I hope these tips give you some things to think about as you head off into the dazzling world of online jewelry shopping. Enjoy, and let me know what you find!

About The Author

Amy Roseveare is a certified image consultant and have worked in the field of personal image since 1991. Her expertise includes closet organization, wardrobe evaluation, packing for travel and personal shopping. Twice she have been voted one of the best personal shoppers in the Bay Area by San Francisco Magazine. Featured in the San Francisco Chronicle and quoted in numerous publications, including In Style magazine and The Wall Street Journal. Her blog at jewelryfashiontips.com focuses on jewelry fashion tips.

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