2nd Dec 2013
There’s jewelry and then there’s jewelry
So, the television ads have started hawking jewelry for Christmas. One unnamed ad had the audacity to talk about…”show how you love her even more with this solitaire diamond necklace.” Wow. This poor schlep will be seeking the Hope Diamond by his fortieth wedding anniversary.
More is more. How 1980’s. Ich. Let’s run as fast as we can a few decades to today.
Today’s jewelry collector needs and wants less flash and more substance. Is the piece authentic of a small production run or even one of a kind? Or is it “cookie cutter” meaning, you’ve seen one and you’ll see 100 more just like it.
Unfortunately a lot of jewelry really isn’t that unique or special because mass production creates lower prices which typically means more sales volumes. What happened to the Ateliers of Joaillerie, where handmade and finished pieces were revered over quality?
There’s jewelry and then there’s jewelry. There’s jewelry that has a story. A discovery that makes your blood race as it unfolds itself to you. It’s the real deal and it’s not advertised on television.
Lucky for you, you’ve found Rock of Eden. Lucky for you there’s Cyber Monday coming and it just might include some silver and gold this year. Let the journey begin!